Diffusion Theory

 Diffusion theory



Diffusion theory is a theory that explains how new technologies and ideas spread around. In order to explain it, I want to use Spotify and music streaming in general as my examples.


I love Spotify, and music streaming in general, but I also remember when it was a new thing and not many people actually used it.


During the innovators stage of Spotify, the idea of music streaming was introduced. The first one I remember was pandora. Pandora allowed users to listen to certain radio stations of their choice. They weren’t able to choose what song to play, but they could create their own stations. Spotify was created only a year later. Before this itunes store was introduced. People could buy digital songs and have them downloaded directly to their devices. 


People that originally started using itunes, pandora, and spotify were the early adopters. Those who created the platforms were the innovators. After more and more people started to use the platforms, it became more of an essential. Currently, if someone were to begin using these platforms they would be a part of the laggards, as the early and late majority has already passed.


While music streaming started off as an unpopular medium, its now become one of, if not the most popular way to listen to music. Buying a spotify subscription is cheaper than buying individual songs of itunes and cds. There is even a way for people to listen to spotify without paying anything, they just have to deal with a few ads and can only shuffle on playlists.

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